Privacy Policy

Our Philosophy

Your privacy is paramount to us. We understand that sharing personal information requires confidence, which is why we employ industry-standard practices to protect your data. Our approach to privacy mirrors our design philosophy—streamlined, transparent, and tailored for our global community of style-conscious individuals.

Information We Collect

To provide you with a seamless shopping experience, we collect several types of information:

Personal Information You Provide

• Identity and Contact Data: Name, email address, shipping and billing addresses, phone number
• Transaction Data: Payment information (processed securely through our payment partners), purchase history, order details
• Profile Data: Preferences, interests, wish lists, and style selections
• Communication Data: Correspondence with our customer care team, feedback, and reviews

Information Collected Automatically

• Technical Data: IP address, browser type and version, time zone setting, device information
• Usage Data: How you interact with our website, pages viewed, navigation paths, and response to promotions
• Marketing and Communications Data: Your preferences in receiving marketing from us

How We Use Your Information

We use your personal information with the same precision and care that defines our collections:

• To Process Your Orders: To fulfill purchases from our Ghost Archive, Occasionwear, Everyday Edits, and exclusive collections
• To Provide Customer Service: To respond to inquiries and provide support through our dedicated customer care team
• To Personalize Your Experience: To curate recommendations based on your browsing and purchase history
• To Communicate With You: To send order confirmations, shipping updates, and information about our Social Promotions and Bank Holiday Edits (only with your consent)
• To Improve Our Services: To analyze website usage and enhance your shopping experience
• To Ensure Security: To protect against fraudulent transactions and maintain the integrity of our platform

Data Sharing and Disclosure

We treat your personal information with the same exclusivity as our Ghost Archive collections. We do not sell your personal data. We may share your information only in the following circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (VISA, MasterCard, JCB, PayPal), shipping, and marketing. These partners are contractually obligated to protect your data.
• Legal Compliance: When required by law, regulation, or legal process, or to protect the rights, property, or safety of Ghost Fashion Store, our customers, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction.

When we share data with third parties, we ensure they adhere to security standards that meet or exceed our own commitments to data protection.

International Data Transfers

As a global brand shipping from our base in Jacksonville, US to an international clientele (excluding some remote regions and parts of Asia due to logistical constraints), your information may be transferred to and processed in countries other than your own. We ensure such transfers comply with applicable data protection laws and that your information remains protected through appropriate safeguards.

Data Storage and Security

We employ industry-standard, advanced encryption protocols for every transaction and data storage, mirroring the security standards of our payment processing. Your personal and payment information is protected with the highest level of security available.

• Encryption: We use SSL encryption to protect data transmitted to and from our website
• Access Controls: Strict access controls limit who within our organization can access your personal information
• Data Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law
• Security Monitoring: We continuously monitor our systems for vulnerabilities and attacks

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to take precautions to protect your personal information, including using strong passwords and keeping your login credentials confidential.

Your Rights and Choices

You have certain rights regarding your personal information, which may include (depending on your jurisdiction):

• Access: The right to request access to the personal information we hold about you
• Correction: The right to request correction of inaccurate or incomplete information
• Deletion: The right to request deletion of your personal information in certain circumstances
• Restriction: The right to request restriction of processing of your personal information
• Portability: The right to receive your personal information in a structured, commonly used format
• Objection: The right to object to processing of your personal information in certain circumstances
• Marketing Preferences: The right to opt-out of marketing communications at any time

To exercise these rights, please contact us using the information provided below. We may need to verify your identity before processing your request.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Just as our collections are thoughtfully curated, our use of cookies is intentional and transparent.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function and cannot be switched off
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Enable enhanced functionality and personalization
• Targeting Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our website.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to Ghost Fashion Store. We are not responsible for the privacy practices of other websites. We encourage you to read the privacy policies of any website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy regularly.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights regarding your personal information, please contact our dedicated customer care team: